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New DCCC chief Chris Van Hollen outlines his 2008 strategy. Amongst the requirement for DCCC support is this encouraging one:The support of net-roots organizations was key to Democrats success in 2006. Frontline members will be required to build an aggressive online operation with the goal of acquiring 30,000 e-mail addresses by November 2008.
DCCC support for candidates will also be conditional on building a strong local grassroots/netroots presence. In the past, money was the deciding factor. Now, after seeing cash-poor Demcorats like Loebsack and Carol Shea-Porter win, and others like Larry Kissel come up painfully short, the party has finally realized that people-power can act as a significant substitute for big money.
I read somewhere that of all the Democrats that won in November, Dave Loebsack raised the least amount of money. He didn't have money to run ads. Heck, he didn't even have that much support from the national Netroots. Loebsack won by focusing on the grassroots. You know the people on the ground, the ones who actually go out and vote.
2 comments:
Good to see Loebsack getting the recognition he deserves for winning his campaign. I'm tired of hearing the pundits say people voted against the Bush administration. Dave logged hundreds of hours on the campaign trail. He was at nearly every Friday Night concert series in Iowa City, he did a leg of Ragbrai, walked across the entire 2nd district, and was visible at several other events. The only time I saw Leach was on a billboard. Winning without money takes a lot of work, but it's entirely possible as Loebsack has proven.
Dave did run ads, about 5 weeks' worth on radio and 3 different ads for 4 weeks on TV. Not a lot of money - the radio ads were in the rural part of the District; the TV ads were self-produced (but good), and ran on cable in Iowa City/ Cedar Rapids and Ottumwa, and later in the Quad Cities, and the last week of the campaign off-air on a few expensive shows.
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