Starting a Movement

Last fall I read Tribes by Seth Godin . It is an inspriring book.

This week Godin posted this video on his blog.

My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.

Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more guy #3s.

Yes, the video is crazy and silly and is merely a simple example of a movement starting, but there are connections to political campaigns. There are many candidates out there who are the crazy liberal guy or the candidate that has no money, but all it takes is 1 supporter, then a 2nd supporter, and a 3rd, and so on. The pretty soon that candidate has started a movement.