Thursday, March 12, 2009

What can Green do for you?

John Deeth shared an article yesterday from World Changing that explains 3 different kinds of environmentalists.

  • Bright green: "any vision of sustainability which does not offer prosperity and well-being will not succeed." This reminded me of Rep. Jay Inslee's book, Apollo’s Fire: Igniting America’s Clean Energy Economy.

  • "Light greens strongly advocate change at the individual level. The thinking is that if you can get people to take small, pleasant steps (by shopping differently, or making changes around the home), they will not only make changes that can begin to make a difference in aggregate, but also begin to clamor for larger transformations."

  • "Dark greens, in contrast, tend to emphasize the need to pull back from consumerism (sometimes even from industrialization itself) and emphasize local solutions, short supply chains and direct connection to the land."

  • Then there are of course the "grays" who deny there's any problem at all. Other names for this group include "browns" and "Republicans.
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